As I am writing my book report on Jay Conrad Levinson's Guerrilla Marketing, I thought it might be a good idea to actually read the thing. Imagine my suprise when I ended up actually enjoying and -- gasp!-- learning from this very welll-written, informative book.
The fundamental principles of guerrilla marketing are not unlike the "SMART Goals" outlined in class: know your audience and your product, have a strategy, and measure your results to determine what works and what doesn't. That you can do all of us on a shoestring budget using such media as blogs, webcasts and podcasts, and RSS feedds only sweetens the pot.
I especially like the notion, intrinsic to the guerrilla philosophy, that independant entrepreneurs can compete with the big guys using more innovation and passion than money. It goes a long way toward democratizing the publishing process and, broadly, the business world itself.
Plus, I finally did a book report that I enjoyed.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment